Kellen Communicator Archive | Page Two

How to Hold a Press Conference | Putting Online Surveys to Work for You
This month we examine the vital facets of a crisis communications plan and supply valuable tips for conducting a phone interview with the media. (more)

Creating a Crisis Communications Plan: Part 2| Media Interview Tips
This month we examine the vital facets of a crisis communications plan and supply valuable tips for conducting a phone interview with the media. (more)

Collaborating To Win: Finding Success In Strategic Alliances | Measuring the Success of your Programs
This month we provide some advice on how to integrate a strategic alliance into your organization and offer some tips on how to measure the success of your public relations activities. (more)

Connecting with Consumer & Trade Media | Marketing in an Economic Downturn
This month we provide some advice on marketing in a sluggish economy and offer some tips on integrating trade media into your public relations plan. (more)

Maximizing Media Exposure: Part 2 | Ensuring your Web site works for you
This month we examine the importance of the corporate Web site and offer some suggestions on maximizing your company's media exposure. (more)

Maximizing Media Exposure: Part 1 | Be My Valentine/Putting Calendar Holidays To Work
This month we examine the growing need for integrated communications and offer some suggestions on how to make annual holidays work for you. (more)

Googling Your Way To Increased Sales | Three Evolving Online Marketing Trends
This month we examine - and challenge - some popular online marketing trends and take a closer look at Google's pay-per-click advertising program. (more)

Getting Your Message Through the Holiday Clutter | Top Communication Trends of 2007
This month we examine the holiday season and how to best get your message heard above all the holiday noise. As well, we look back at the year 2007 and determine the top communications trends throughout the year. (more)

What's New Online? | How to Network: Part 2
This month we examine the rapidly evolving online landscape of social networking, video sharing and virtual world sites and determine how they help communications professionals deliver client messages. (more)

Cause Marketing | How to Network: Part 1
October is filled with meetings, fundraisers and events. This month we review some tips on networking and then we examine the various facets of cause-related marketing. (more)

How Effective is your Website? | Online Guerilla Marketing
This month we take a look at the dos and don'ts of guerilla marketing and provide some tips on ensuring your Web site is up to speed. (more)

Reaching the Younger Demographic | Creating Great B-Roll
This month we examine reaching the coveted 18-24 demographic and take a closer look at "b-roll." (more)

Reaching the Hispanic Market | Undergoing a Name Change
This month we share some tips on reaching the Hispanic population and analyze what it takes to conduct a successful corporate name change. (more)

The New Senior Market | Bringing Star Power to your Brand
This month we look at the ins and outs of working with a celebrity spokesperson and examine how to reach the rapidly expanding senior market. (more)

Planning a Successful Publicity Event | Webinars as Marketing Tools
This month we look at the benefits of holding a "Webinar" and share some key pointers on planning a publicity event. (more)

What's in a Brand? | Evergreen: Making the Calendar Work for You
This month we examine how some companies and products elevate themselves to the level of trusted brand and also look at how holidays, seasons and recurring events should be integrated into your communications plan. (more)