10 Communication Tactics
That Won't Bust Your Budget
So, you have a message, and it’s a good one. You also have a minimal budget to work with to deliver that message to the appropriate audience. Where do you start?
There are numerous avenues to get your message out there, but when you’re working within the confines of a strict budget, it can prove a little trickier to select the right vehicle. The following avenues are not only proven ways to communicate your new product launch, your must-attend meeting and everything in between—they’re also cost-effective.
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E-Newsletters
Spread the word in your newsletter. Most organizations distribute their newsletters monthly or quarterly. Your intended recipient is already familiar with your timeline and knows when to be on the lookout for your news.
E-mail Announcements / Blast
Hit them in the inbox. Try a series of communications to relay your message. Create an e-mail template to carry your communications with a unified look and feel.
Press Release
Tried and true, a press release is a terrific way to spread the word.
Interactive News Release
Take your press release to the next level. An interactive news release delivers your message with accompanying audio, video and photographs.
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Website / Blog
Say it online. Utilize your organization's Web site and blog to tell your story.
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Social Media
It's contagious. It's also an easy way to tout your newest happenings to friends, their friends and... Well, you get the picture.
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Matte Release
Reach millions by telling your tale the old fashioned way – in the newspaper; it’s still an effective vehicle.
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Audio News Release
Placing your message on the radio might just be music to the ears of millions.
Video News Release
Dynamic footage can be a powerful tool to convey your message.
Industry Partnerships
Share the cost. Align with a partner whose interests and goals tie in nicely with yours.
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Conventions and Exhibitions:
Present, Exhibit or Attend?
Face-to-face marketing at an industry convention is a uniquely effective means to promote your organization. In a challenging economy, conventions and exhibitions provide cost-efficient settings to reach a large number of prospects in a short amount of time. There are a number of ways to get value out of participating in an industry convention, such as presenting an educational session, exhibiting and/or sponsoring, or simply attending the event and networking. Here are some suggestions for maximizing your convention experiences:
Presenting: Presenting an educational session at a convention will help to demonstrate your company’s expertise in your field. Try to partner with one of your clients and present a case study of a successful project you worked on together. Remember to avoid commercialism at all costs during your presentation as it will only undermine your credibility, and the attendees will not respect what you have to say. Exhibiting and Sponsoring: Exhibiting at an industry convention puts you in a perfect position to educate your target audience about your company. Make sure you get the most out of your exhibiting investment; for example, do pre- and post-show mailers and train your booth staff on how to properly interact with attendees. Another option is to be a convention sponsor, which can give your company a high level of visibility and demonstrate your support for the mission of the conference organizer. Attending: Networking at a convention is a great way to make connections with leaders in your industry. Always make sure to follow the rules for interacting at a convention. For instance, don’t be guilty of “suitcasing,”—when a non-exhibitor roams the exhibit hall and tries to promote his company to attendees. Instead, interact with the other attendees at meals and receptions and during educational workshops. Make sure to bring plenty of business cards.
Best regards,
Peter Rush, Chairman & CEO
Visit Our Web site: www.kellencommunications.com
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